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Internet TV Market By Type of Content (Content-on-Demand and Live Streaming), By Revenue Source (Subscription-based, Advertisement-based, and Transaction-based), and Region – Global Forecast to 2025

Global Internet TV market is expected to grow at a CAGR of 11% during the forecast period 2019-2025. The market is projected to cross $170 billion revenue size by the end of 2025. The major players dominating the global Internet TV industry are Netflix, Alphabet, The Walt Disney Company, Amazon, Eros Entertainment, FuboTV, Philo, Iflix, Reliance Entertainment, Viacom 18, PCCW Media Group, Tencent, Lions Gate Entertainment, Baidu, Alibaba Group, ATandT, Dish Network, Sony and CBS Corporation.

The global Internet TV market is driven by various growth factors and increasing demand for video-on-demand (VOD) is a major driving factor of the market. The primary reason for increasing demand of VOD is the trait of flexibility it provides has boosted the number of customers, which in turn increases the demand of internet TV globally. However, the global Internet TV market witnesses a challenge related to weak internet infrastructure and lack of integrated internet TV platforms.


Regional Outlook of the Global Internet TV Market

Geographical segmentation of the global Internet TV Market is as follows:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East and North Africa
  • RoW (Southern Africa and Latin America)

North America is dominating the Internet TV market with majority of market share contributed by the US. Whereas, Asia Pacific accounted as fastest growing region in the Internet TV market with major contributor being India, China, Australia, South Korea and Japan. The region is attracting huge investments from market players owing to large viewer base and increasing internet infrastructure in the region. For instance, in December 2019, Netflix announced to spend ~$420 million (Rs. 3,000 Crore) on content programming in India, considering India has emerged as an important place for Netflix. In comparative fact, company announced to invest ~$15 billion on programming at global level. Hence, considering India being the large market for Internet TV, the Asia-Pacific in turn will witness high growth during the forecast period.

Segmentation Overview of the Global Internet TV Market

The global Internet TV market is segmented on the basis of Type of Content, Revenue Source,

On the Basis of Type of Content, the Global Internet TV market is segmented into:

  • Live Streaming
  • Content-On-Demand

On the Basis of Revenue Source, the Global Internet TV market is segmented into:

  • Transaction-based Video
  • Advertisement-based Video
  • Subscription-based Video

Highlights of the Global Internet TV Market

  • The global Internet TV market research study offer in-depth market analysis that include growth drivers, challenges, restraints and upcoming market opportunities.
  • The global Internet TV market include revenue analysis in terms of value of regional segments and market segments (as described in scope).
  • The market research study offers detailed study of company profiling coupled with revenue analysis and SWOT analysis of the market players.
  • The global Internet TV research report also provides factor analysis derived from various statistical tools such as STATA and economic tools such as PESTEL and Porter’s Five Force Model.
  • The major objective of the research study is to analyze the data available through primary and secondary sources, depict the result, and present it in a result-oriented form for target audience.
  • The research study also focuses on multiple market dynamics and forecast factors during the forecast period.

Some of the key topics covered in the report include:

1 Executive Summary

2 Industry Outlook
2.1 Industry Snapshot
2.1.1 Industry Trends

3 Market Snapshot
3.1 Total Addressable Market
3.2 Segmented Addressable Market
3.2.1 PEST Analysis
3.2.2 Porter’s Five Force Analysis
3.23 Related Markets

4 Market Characteristics
4.1 Market Ecosystem
4.2 Market Segmentation
4.3 Market Dynamics
4.3.1 Drivers Growing mobile internet speed XXXX
4.3.2 Restraints Lack of integrated platform XXXX
4.3.3 Opportunities Movie release through internet TV XXXX
4.3.4 DRO – Impact Analysis

5 Global Internet TV Market, By Type of Content
5.1 Overview
5.2 Content-on-Demand
5.3 Live Streaming

6 Global Internet TV Market, By Revenue Source
6.1 Overview
6.2 Subscription-based
6.3 Advertisement-based
6.4 Transaction-based

7 Global Internet TV Market, By Region
7.1 Overview
7.2 North America
7.2.1 US
7.2.2 Canada
7.3 Middle East and North Africa
7.3.1 Turkey
7.3.2 Saudi Arabia
7.3.3 Egypt
7.3.4 Others
7.4 Europe
7.4.1 UK
7.4.2 Germany
7.4.3 France
7.4.4 Others
7.4 APAC
7.4.1 China
7.4.2 Japan
7.4.3 South Korea
7.4.4 Others
7.5 RoW

8 Competitive Landscape
8.1 Competitor Analysis
8.2 Product/Offerings
8.3 Market Developments
8.3.1 Mergers and Acquisitions (MandA)
8.3.2 Expansions
8.3.3 Business Restructuring

9 Vendors Profile
9.1 ATandT
9.1.1 Analyst Opinion
9.1.2 Business Analysis
9.2 The Walt Disney Company
9.2.1 Analyst Opinion
9.2.2 Business Analysis
9.3 Sony
9.3.1 Analyst Opinion
9.3.2 Business Analysis
9.4 Alphabet
9.4.1 Analyst Opinion
9.4.2 Business Analysis
9.5 Netflix
9.5.1 Analyst Opinion
9.5.2 Business Analysis
9.6 CBS Corporation
9.6.1 Analyst Opinion
9.6.2 Business Analysis
9.7 Amazon
9.7.1 Analyst Opinion
9.7.2 Business Analysis
9.8 Dish Network
9.8.1 Analyst Opinion
9.8.2 Business Analysis
9.9 Alibaba Group
9.9.1 Analyst Opinion
9.9.2 Business Analysis
9.10 Baidu
9.10.1 Analyst Opinion
9.10.2 Business Analysis
9.11 Tencent
9.12 PCCW Media Group
9.13 Viacom 18
9.14 Reliance Entertainment
9.15 Iflix
9.16 Icflix
9.17 Philo
9.18 FuboTV
9.19 Eros Entertainment
9.20 Lions Gate Entertainment

10 Annexure
10.1 Report Scope
10.2 Market Definition
10.3 Research Methodology
10.3.1 Data Collation and In-house Estimation
10.3.2 Market Triangulation
10.3.3 Forecasting
10.4 Study Declaration
10.5 Report Assumptions
10.6 Stakeholders
10.7 Abbreviations

For more information about this report visit

Press Release Distributed by The Express Wire

To view the original version on The Express Wire visit Internet TV Market Growing at CAGR of 11% | Key Players Netflix, Amazon, Reliance Entertainment, AT&T, Sony, Eros, Walt Disney, Viacom 18, Tencent, Alibaba