iPhone 15 Outperforms Its Predecessor in Delivery Times
Apple Inc.’s basic iPhone 15 model is taking almost twice as long for deliveries this year than its predecessor, signaling high demand for the company’s latest handsets. In China, Apple’s biggest overseas market, wait times for the iPhone 15 have quadrupled, according to data from Counterpoint Research.
The iPhone 15, which starts at $699, features a 6.1-inch OLED display, a faster A15 Bionic chip, improved cameras, and a longer battery life. It also comes in a variety of colors, including pink, blue, midnight, starlight, and red. The iPhone 15 is the successor to the iPhone 14, which was launched last year as a more affordable option for consumers who wanted a 5G-enabled smartphone.
According to Counterpoint Research, the average delivery time for the iPhone 15 in China was 19.7 days as of Sept. 24, compared to 5.1 days for the iPhone 14 in the same period last year. The iPhone 15 Pro Max, which is the most expensive and premium model in the lineup, also saw a record-high delivery time of 25.3 days, indicating strong demand for the 6.7-inch device that boasts a 120Hz ProMotion display, a cinematic video mode, and a telephoto lens with 3x optical zoom.
Significant Upgrades Drive Renewed Demand for iPhone 15 Models
The extended delivery times for the iPhone 15 and the iPhone 15 Pro Max suggest that Apple has made significant upgrades to both models that have attracted consumers who are looking for a new smartphone. Some of the key features that have been praised by reviewers and users include the improved battery life, the brighter and more colorful display, the faster performance, and the enhanced camera capabilities.
The iPhone 15 and the iPhone 15 Pro Max also benefit from the 5G network expansion in China, which has been a major driver of smartphone sales in the country. According to Counterpoint Research, 5G penetration in China reached 76% in August, up from 58% in January. Apple has been competing with local brands such as Huawei, Xiaomi, Oppo, and Vivo for a share of the 5G market, and the iPhone 15 models may help the company gain an edge over its rivals.
However, not all iPhone 15 models have seen increased delivery times. The iPhone 15 Plus and the iPhone 15 Pro, which are the mid-range options in the lineup, have seen diminished wait times compared to their predecessors. According to Counterpoint Research, the average delivery time for the iPhone 15 Plus in China was 9.6 days, down from 10.6 days for the iPhone 14 Plus last year. The iPhone 15 Pro had an average delivery time of 10.2 days, down from 13.3 days for the iPhone 14 Pro.
This may indicate that some of the demand for the iPhone 15 Plus and the iPhone 15 Pro has shifted to the iPhone 15 and the iPhone 15 Pro Max, which offer more value for money and more distinctive features. The iPhone 15 Plus and the iPhone 15 Pro have similar specifications to the iPhone 15 and the iPhone 15 Pro Max, except for the screen size and the camera system. The iPhone 15 Plus has a 5.4-inch display, while the iPhone 15 Pro has a 6.1-inch display with a 60Hz refresh rate.
Trade-In Program Boosts Apple’s Market Dominance
Another factor that may have contributed to the high demand for the iPhone 15 models is Apple’s trade-in program, which allows customers to exchange their old devices for credit toward a new iPhone. The trade-in program is expected to play a pivotal role in reducing psychological barriers for those contemplating a new phone purchase, especially in a year marked by declining smartphone demand due to the Covid-19 pandemic and the global chip shortage.
According to Counterpoint Research, the trade-in program is becoming an increasingly vital contributor to Apple’s market dominance, as it helps the company retain its loyal customer base and attract new users who are looking for a premium smartphone experience. The trade-in program also helps Apple reduce its environmental impact, as it recycles and reuses the materials from the old devices.
The trade-in program is available in many countries, including China, where customers can get up to 3,000 yuan ($465) off the price of a new iPhone 15 model by trading in their old iPhone. The trade-in value varies depending on the model and condition of the device, but it can significantly lower the cost of upgrading to a new iPhone.