Apple’s Next iPhone Event: What to Expect and When to Watch


Apple is gearing up for its annual iPhone launch event, which is expected to take place in mid-September. The tech giant has not officially announced the date or the details of the event, but based on previous years and recent leaks, we can make some educated guesses about what to expect and when to watch.

The Event Date and Time

Apple usually sends out invites to the press and guests at least a week before the event, with a catchy image and a cryptic phrase. The invites also reveal the date and time of the event, which is typically held on a Tuesday or Wednesday at 10 a.m. PT (1 p.m. ET).

Last year, Apple held its iPhone event on September 14, 2022, which was a week later than usual due to the pandemic. This year, some analysts and leakers have suggested that Apple will return to its normal schedule and hold the event on September 12 or 13, 2023.

However, there is another possibility that Apple will delay the event by another week, to September 19 or 20, 2023. This is because Apple likes to avoid competing with other major tech events, such as the IFA trade show in Berlin, which runs from September 1 to 5, 2023. Apple also likes to have some breathing room between its iPhone event and its other product launches, such as the Apple Watch Ultra 2, which is rumored to be unveiled in late September or early October.

Therefore, we think that the most likely date for the iPhone event is Tuesday, September 19, 2023, at 10 a.m. PT (1 p.m. ET). This means that Apple could send out the invites as early as Thursday, August 31, 2023, or as late as Tuesday, September 5, 2023.

The Event Format and Location

Apple has been holding its events online since the pandemic started, streaming them on its website, YouTube channel, and Apple TV app. The events are pre-recorded and edited to showcase the products and features in a polished and engaging way. The online format also allows Apple to reach a wider audience and avoid any technical glitches or interruptions.

Apple’s Next iPhone Event

We expect that Apple will continue with this format for the iPhone event this year, as the pandemic is still not over and social distancing measures are still in place. However, there is a chance that Apple will invite some select guests and media outlets to attend the event in person at its headquarters in Cupertino, California, or at another venue in the Bay Area. This would add some excitement and buzz to the event and allow for some hands-on impressions of the new iPhones.

The Event Products and Features

The main attraction of the event will be the new iPhones, which are expected to be called the iPhone 15 and the iPhone 15 Pro. The new iPhones will likely have a similar design and size as the current iPhone 14 models, but with some improvements and upgrades.

According to various leaks and reports, some of the possible features of the new iPhones are:

  • A faster and more efficient A17 processor
  • A smaller notch on the front display
  • A ProMotion display with a variable refresh rate up to 120Hz
  • An improved camera system with better zoom, night mode, and video capabilities
  • A larger battery capacity and faster wireless charging
  • A new matte black color option for the Pro models
  • A possible price increase due to supply chain issues

In addition to the new iPhones, Apple may also announce some other products and services at the event, such as:

  • The AirPods Pro 2, which are rumored to have a new design, better sound quality, and longer battery life
  • The Apple Watch Ultra 2, which are rumored to have a new design, better health features, and longer battery life
  • The iOS 17 update, which will bring new features such as widgets on the home screen, app library, picture-in-picture mode, and more
  • The iPadOS 17 update, which will bring new features such as improved multitasking, scribble support for more languages, and more
  • The macOS Monterey update, which will bring new features such as universal control, shortcuts app, focus mode, and more

How to Watch the Event

Apple will stream the event live on its website, YouTube channel, and Apple TV app. You can also follow live blogs and tweets from various media outlets and tech experts who will cover the event in real time.

The event will likely last for about an hour or an hour and a half. You can watch it live or catch up later on demand. You can also check out our website for more news and analysis on the new iPhones and other Apple products.


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