Google’s AI Content Creation Raises Concerns Over Web Integrity


Google, the leading search engine giant, has been accused of killing the internet with its artificial intelligence (AI) tools that generate content for and on behalf of humans. The company has recently changed its privacy rules and acknowledged the rise of AI content on the web, sparking controversy over its impact on web integrity and user rights.

Google Rewrites Its Own Rules

According to a report by Analytics India Magazine, Google has quietly replaced the phrase “written by people” with “created for people” in its latest “Helpful Content Update”. The linguistic pivot shows that the company recognizes the significant impact AI tools have in content creation, despite its prior declarations of intentions to distinguish between AI and human-authored content.

The report also revealed that Google has introduced a new feature to its AI chatbot Bard, which allows it to cross-reference its answers with Google Search results. This means that Bard can fact-check its own AI-generated outputs using Google’s search results, reducing the chances of the response being error-free.

Google’s AI Tools Hallucinate Fake Content

Google’s AI tools are not only creating content, but also hallucinating fake content that can mislead users and distort history. For example, Emanuel Maiberg from 404 Media pointed out that the first picture that pops up if you search “tank man” on Google is not the iconic picture of the unidentified Chinese man who stood in protest in front of tanks leaving Tiananmen Square, but a fake, AI-generated selfie of the history.

Google’s AI Content Creation Raises

Another example is ChatGPT, an AI tool that can generate direct answers to users’ questions by scraping the web and distilling what it finds. However, this tool can also make up stuff and produce false information, as it rehashes content on the internet without verifying its accuracy or context.

Google’s Proposal Threatens User Privacy and Freedom

Google’s AI content creation is not only a matter of quality and accuracy, but also a matter of privacy and freedom. The company has proposed a new API called “Web Environment Integrity Explainer”, which enables websites to request a token that provides evidence about the client code’s surroundings. This proposal is meant to enhance trust and security in the client environment, but it could also be exploited to control user behavior on the web.

The proposal could potentially enable websites to detect and block ad blockers, which are tools that protect users’ privacy and prevent unwanted ads from appearing on web pages. It could also force users to use fully-locked down devices or prove their authenticity to access online content. Moreover, it could give Google a monopolistic control over web standards, as it could favor Chrome as the attester, which is responsible for verifying client environments.

Google’s AI content creation raises concerns over web integrity, as it could undermine the quality, accuracy, diversity, and openness of the web. Users should be aware of the potential risks and implications of Google’s AI tools, and demand more transparency and accountability from the company.


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