How Huawei’s Ultimate Design sub-brand challenges Samsung’s flagship phones

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Huawei, the Chinese tech giant that has been facing US sanctions and restrictions, has launched a new sub-brand called Ultimate Design. The sub-brand aims to offer ultra-high-end smartphones that use premium materials, powerful specs, and exquisite craftsmanship. The first device under this sub-brand is the Huawei Mate 60 RS Ultimate Design, which has a unique patterned finish and a seamless hinge. Samsung, the world’s leading smartphone maker, could learn a thing or two from Huawei’s Ultimate Design sub-brand, especially in the areas of design, display, and camera.

A distinctive design that stands out

One of the most striking features of the Huawei Mate 60 RS Ultimate Design is its design. The phone has a gold etched edition that looks like a fashion accessory rather than a tech gadget. The phone also has a seamless hinge that eliminates the gap between the screen when folded, reducing the risk of dust and debris accumulation. The phone also has a leather back cover that adds to its premium feel and grip.

Samsung, on the other hand, has been using a similar design language for its flagship phones for the past few years. The Galaxy Z Flip 3, for example, has a glass back cover that is prone to fingerprints and scratches. The phone also has a noticeable crease on the screen when unfolded, which can be distracting and annoying. The phone also has a gap between the screen when folded, which can allow dust and dirt to enter. Samsung could benefit from adopting a more distinctive and innovative design for its next-generation flip phones, such as the Flip 4, that would make them stand out from the crowd.

How Huawei’s Ultimate Design sub-brand

A display that reduces glare and crease

Another feature that Huawei’s Ultimate Design sub-brand boasts of is its display. The Huawei Mate 60 RS Ultimate Design has a 6.9-inch OLED display that has an anti-reflective coating that reduces glare and improves visibility in bright conditions. The display also has a less prominent crease than the Samsung Galaxy Z Flip 3, which makes it smoother and more pleasant to use. The display also supports a 120Hz refresh rate, which makes it fluid and responsive.

Samsung, meanwhile, has a 6.7-inch AMOLED display that has a higher resolution and brightness than the Huawei Mate 60 RS Ultimate Design, but also has a more reflective and glossy surface that can make it hard to see in direct sunlight. The display also has a more noticeable crease that can interfere with the viewing experience, especially when watching videos or movies. The display also supports a 120Hz refresh rate, but only when the phone is unfolded. Samsung could improve its display quality and performance by using a more matte and anti-glare coating, as well as minimizing the crease and the gap on its flip phones.

A camera that offers versatility and quality

The third feature that Huawei’s Ultimate Design sub-brand highlights is its camera. The Huawei Mate 60 RS Ultimate Design has a quad-camera setup that consists of a 50-megapixel main camera, a 12-megapixel telephoto camera, a 20-megapixel ultra-wide camera, and a 3D depth-sensing camera. The camera also has a Leica branding and a circular module that gives it a distinctive look. The camera also has a 10x optical zoom, a 100x digital zoom, and a 4K video recording capability.

Samsung, in contrast, has a dual-camera setup that consists of a 12-megapixel main camera and a 12-megapixel ultra-wide camera. The camera also has a rectangular module that blends in with the back cover. The camera also has a 2x optical zoom, a 10x digital zoom, and a 4K video recording capability. Samsung could enhance its camera performance and features by adding more lenses, such as a telephoto lens and a depth-sensing lens, as well as increasing the zoom range and the video quality on its flip phones.

Huawei’s Ultimate Design sub-brand is a bold move by the company to challenge Samsung’s dominance in the flagship smartphone market. The sub-brand offers a unique and premium design, a smooth and anti-glare display, and a versatile and quality camera that set it apart from other foldable phones. Samsung, however, has its own strengths, such as a higher resolution and brightness display, a more flexible and durable hinge, and a larger and more functional cover screen. Samsung could learn a thing or two from Huawei’s Ultimate Design sub-brand, but it could also leverage its own advantages to create more competitive and innovative flip phones in the future.

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