Meta’s Threads to launch web version soon, aiming to compete with X

Meta’s Threads to launch web

Meta, the parent company of Instagram, is reportedly planning to launch a web version of its microblogging app Threads as early as this week, according to the Wall Street Journal. Threads, which was launched in July as a rival to X (formerly Twitter), has been missing a web version since its inception, limiting its accessibility and functionality for users.

Threads: A text-based app for sharing updates with close friends

Threads is a text-based app that allows users to share updates with their close friends on Instagram. Users can create threads of text, links, photos, videos, or any combination of them, and see them in a chronological feed. Users can also like, comment, and share threads with others. Threads also supports features such as translations, post notifications, and custom alt-text for images and videos.

Threads was introduced by Meta as an alternative to X, which had imposed strict rate limits on its usage in July. Threads claimed to have over 100 million sign-ups in its first week, making it the fastest-growing social media platform in history. However, the app also faced some challenges, such as declining user engagement, limited web access, and lack of monetization options.

Web version: A new feature to boost Threads’ competitiveness

According to the Wall Street Journal, Meta is preparing to launch a web version of Threads this week, making it available on desktop devices for the first time. The web version is expected to enhance Threads’ user experience and retention, as well as open up new opportunities for data collection and advertising. A web version will also make it easier for brands and influencers to manage their Threads profiles without having to use their personal phones.

The web version of Threads has been requested by many users since its launch. Adam Mosseri, the head of Instagram, said that the web version was already being tested internally, but still needed some work before it could be released to the public. He also announced a new “Reposts” tab on profiles, which will show all the threads that a user has reposted in one place. Additionally, reposts will be included in the user’s following feed.

Mark Zuckerberg, the founder and CEO of Meta, also revealed some upcoming features for Threads in a recent video. He said that Threads would get improved search capabilities, the ability to directly share posts in Instagram direct messages, a mention button for easily referencing someone’s account, and the option to add custom alt-text to photos or videos.

Can Threads challenge X’s dominance?

Threads is Meta’s attempt to challenge X’s dominance in the microblogging space. By launching a web version of the app, Meta hopes to attract more users and advertisers to its platform. However, Threads still faces some hurdles, such as competing with X’s loyal user base, offering unique and engaging content, and dealing with potential regulatory and ethical issues. Whether Threads can succeed in its mission remains to be seen.


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