Taylor Swift, the pop superstar who has been dominating the music charts and breaking records with her Eras Tour, has surprised her fans and the industry with a sudden announcement of a concert film that will hit theaters on October 13. The film, titled “Taylor Swift: The Eras Tour”, will document the singer’s massive tour that is on track to hit $1 billion in sales, and will be featured in AMC Theaters, Cinemark, and other circuits around the world.
AMC’s Secret Deal Causes Chaos
However, not everyone is happy with Swift’s move to the big screen. According to IndieWire, the distributor of record for the U.S. is AMC’s own distribution arm, which has never handled such a significant release before. The theater chain reportedly did not inform its studio partners or other exhibitors about the deal until the last minute, causing major anger and confusion.
The studios, who have been struggling to cope with the pandemic and the streaming wars, were caught off guard by the release date of Swift’s concert film, which coincides with several other major films that are expected to boost the box office. Universal, which had planned to release Jason Blum’s much-anticipated “The Exorcist: Believer” on October 13, has now moved it to October 6. Paramount, which had scheduled Martin Scorsese’s “Killers of the Flower Moon” for October 20, might face competition from Swift for IMAX and premium screens.
Swift’s Fans Rejoice Over the Concert Film
On the other hand, Swift’s fans, who have been eagerly following her Eras Tour, which showcases songs from all nine of her albums, are overjoyed by the news of the concert film. Many of them were unable to attend the live shows due to high ticket prices, limited availability, or travel restrictions. The concert film will give them a chance to experience the tour on the big screen, with all its spectacle and emotion.
Swift announced the concert film on X, the site formerly known as Twitter, saying that it has been “the most meaningful, electric experience of my life so far”. She also shared a teaser trailer that features clips from her performances, behind-the-scenes footage, and interviews with her band and crew. The trailer has already garnered millions of views and comments from her loyal fans.
Swift Continues to Break Records and Barriers
Swift’s concert film is not only a testament to her popularity and influence as an artist, but also a reflection of her savvy and boldness as a businesswoman. She has been known for taking control of her own career and creative vision, as well as standing up for her rights and values. She recently re-recorded and re-released her first six albums after a long legal battle with her former label over the ownership of her masters. She also donated millions of dollars to various causes and charities, especially during the pandemic.
Swift’s Eras Tour is also a remarkable achievement in itself. It has grossed more than $300 million so far, according to PollStar, with more than 1.1 million tickets sold at an average price of $253. It has also broken several records for attendance and revenue in various venues across the world. The tour has been praised by critics and fans alike for its production value, musical diversity, guest appearances, and fan service.
Swift’s concert film is expected to be one of the year’s biggest theatrical events, and a cultural phenomenon that will rival previous movie duos like Barbenheimer (Barbie + Oppenheimer) and Exorswift (Exorcist + Swift). Whether it will please or infuriate the studios and theaters remains to be seen.