Swift’s record label and publishing company reject Fox’s request
Taylor Swift, the pop superstar and 10-time Grammy winner, has reportedly denied Fox’s request to play some of her songs during the broadcast of a Kansas City Chiefs game on Sunday, September 24, 2023. Swift, 33, was rumored to be in attendance at Arrowhead Stadium to support Travis Kelce, the Chiefs tight end and her alleged new beau. However, her record label and publishing company declined Fox’s request to use her music “in conjunction with speculations on or about her private/personal/dating life”.
Swift and Kelce spark romance rumors
Swift and Kelce, 33, have been the subject of romance rumors since July, when Kelce tried to give Swift his phone number at her concert in Kansas City. Swift, who is known for her songs about her ex-lovers, has not confirmed or denied the relationship, but has been spotted with Kelce on several occasions. On Sunday, Swift was seen cheering for Kelce in his family’s stadium box, along with his mother Donna Kelce. Swift and Kelce also left the stadium together in a purple convertible and attended a private afterparty with his teammates.
Fox Sports tries to balance the coverage
Richie Zyons, the NFL on Fox lead producer, wrote in a blog post on Thursday, September 28, how the Fox Sports crew tried to balance the coverage between the game and Swift’s presence. He said that they first showed Swift during the player introductions, when she and Donna Kelce erupted in cheers as Kelce ran out of the tunnel. He said that they then showed restraint not taking gratuitous live shots of Swift, and only showed her reactions to the game action. He said that her joyful expression after Kelce scored a touchdown in the third quarter was “the image of the day”.
The game draws in millions of viewers
The game, which the Chiefs won 41-10 over the Chicago Bears, drew in more than 24 million viewers, making it the top-rated game among females in the 12-17, 18-34, 18-49 and 2+ demos for the week. Fox also featured Swift on the broadcast multiple times, with play-by-play announcer Kevin Burkhardt and color commentator Greg Olsen providing pop culture commentary. Erin Andrews, Fox’s veteran sideline reporter, admitted that she freaked out over Swift’s arrival to the crew. She said that she screamed when she saw Swift’s red lips and felt like a 15-year-old.