The actor says he has nothing to do with the video that features an AI version of him
Tom Hanks, one of the most beloved actors in Hollywood, has issued a warning to his fans about a video that he says uses an artificial intelligence (AI) version of him to sell a dental plan. The Oscar-winner posted a screenshot on Instagram from the video featuring an eerily similar image of him. “BEWARE!!” the 67-year-old actor wrote on top of the screenshot. “There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
The video, which has been circulating online, uses a digital version of Hanks’ face and voice to promote dental insurance. The AI technology, known as deepfake, can manipulate images and audio to create realistic but fake representations of people. The video appears to be part of a scam that tries to lure unsuspecting customers into buying a fraudulent product or service.
Hanks has been a vocal critic of AI and deepfake technology
Hanks has previously expressed his concerns about the use and misuse of AI and deepfake technology, saying that it could pose a threat to his identity and legacy. In a podcast interview in May, he said that he could be “32 years old from now until kingdom come” thanks to the technology. “Anybody can now recreate themselves at any age they are, by way of AI or deep fake technology,” he told The Adam Buxton Podcast. “I could be hit by a bus tomorrow and that’s it. But my performances can go on and on and on. Outside of the understanding that it’s been done by AI or deep fake, there will be nothing to tell you that it’s not me.”
Hanks is not the only celebrity who has been targeted by AI-generated videos. Other actors, singers, politicians, and public figures have also seen their faces and voices used without their consent or knowledge for various purposes, such as entertainment, propaganda, or fraud. Some of them have taken legal action to protect their image and reputation from being exploited by AI.
AI-generated videos pose ethical and legal challenges
The rise of AI-generated videos has raised ethical and legal questions about the implications of the technology for society and culture. While some argue that the technology can have positive applications, such as education, art, or journalism, others warn that it can also have negative consequences, such as deception, manipulation, or harm. The technology also challenges the notions of authenticity, trust, and consent in the digital age.
As AI and deepfake technology becomes more accessible and sophisticated, experts and regulators have called for more awareness, education, and regulation to prevent and combat the misuse and abuse of the technology. They have also urged the public to be vigilant and critical when consuming and sharing online content, and to verify the sources and credibility of the information.